Last Updated: [January 6, 2026]

This Privacy Policy explains how Valye (“Valye,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you use our websites (including valye.com), applications, APIs, and other services that link to this Privacy Policy (collectively, the “Service”).

By using the Service, you acknowledge that you have read and understood this Privacy Policy.

1) Who We Are

Valye provides the Service and is generally the controller of personal information processed through the Service (where that term applies).

Contact: [email protected]
Website: https://valye.com

2) Information We Collect

2.1 Information You Provide

• Account information: name, email address, password and/or authentication credentials, and account settings.
• Profile information: organization, role/title, preferences, and optional details you choose to add.
• Communications: messages you send to us (support requests, feedback).
• Billing information (if you subscribe): subscription plan, billing status, invoices/receipts, and limited payment metadata. Payment card details are processed by our payment processor and are typically not stored by Valye.

2.2 Information Collected Automatically

When you use the Service, we may collect:

• Usage data: pages viewed, features used, clicks, time spent, and interaction patterns.
• Device and log data: IP address, browser type, device type, operating system, timestamps, referral URLs, and diagnostic logs.
• Cookies & similar technologies: used for essential functionality, security, preferences, analytics, and advertising (where enabled).

You can control cookies through (i) our cookie consent tool (where shown) and (ii) your browser settings. Disabling certain cookies may affect Service functionality.

2.3 Information From Third Parties

We may receive limited information from:

• Authentication providers (if you sign in using a third-party login),
• Service providers supporting hosting, analytics, and security,
• Payment processors (limited billing metadata such as status and last four digits, depending on processor settings).

2.4 Public and Third-Party Data Used for Research Outputs

Valye’s research outputs may incorporate publicly available information and licensed third-party datasets, such as public filings (e.g., SEC filings), public news/publications, and market/financial data providers. This typically relates to companies/markets/entities and not to your personal bank or brokerage accounts.

3) How We Use Information

We use information to:

Provide and operate the Service

• Create and manage accounts and subscriptions,
• Authenticate users and maintain sessions,
• Deliver features, content, and APIs.

Analytics and improvement

• Understand how the Service is used,
• Diagnose performance issues and bugs,
• Improve and develop new features.

Communications

• Send service/administrative notifications (e.g., security alerts, account notices),
• Respond to your support requests,
• Send product updates and marketing communications where permitted (you can opt out of marketing emails at any time).

Security and fraud/abuse prevention

• Protect the Service, users, and our systems,
• Detect, prevent, and respond to fraud, spam, abuse, or security incidents.

Legal compliance

• Comply with applicable laws and lawful requests,
• Enforce our Terms and protect our rights and users.

Aggregated/de-identified data

• We may create aggregated or de-identified data for analytics, research, and product improvement. This data is not intended to identify you.

4) Cookies, Analytics, and Advertising

4.1 Cookie Categories

We may use the following categories (names may vary in your consent banner):

• Strictly necessary cookies: required for core site functions and security.
• Analytics cookies: help us understand usage (e.g., GA4).
• Advertising cookies: used to display and measure ads (e.g., Google AdSense), potentially including interest-based advertising depending on settings and your choices.

4.2 Google Analytics (GA4)

We use Google Analytics 4 to measure and understand Service usage. Google may collect information through cookies and similar technologies. Learn more about how Google uses data:

• Google Privacy Policy: https://policies.google.com/privacy
• “How Google uses information…”: https://policies.google.com/technologies/partner-sites

4.3 Google AdSense

We may use Google AdSense to display ads and measure their performance. Depending on configuration and consent, AdSense may use cookies and/or device identifiers to:

• show ads,
• limit repetitive ads,
• measure ad effectiveness,
• (where enabled) support interest-based advertising.

You can control ad personalization via Google:

• Ad Settings: https://adssettings.google.com

4.4 Cookie Consent Tool

We use a cookie consent tool (for example, Cookiebot-style consent management) to store and honor your cookie preferences where required by law.

4.5 “Do Not Track”

Some browsers provide “Do Not Track” signals. Because there is no universally accepted standard, we may not respond to all DNT signals.

5) How We Share Information

We may share information in these circumstances:

5.1 Service Providers (Subprocessors)

We share information with trusted vendors who help us operate the Service. They are permitted to process information only to provide services to us and subject to contractual protections.

Our core providers include:

• Supabase (hosting/database/auth-related infrastructure depending on configuration)
• Memberstack (membership management/authentication and gated access)
• Google Analytics (GA4) (analytics)
• Cookie consent tool (stores consent preferences)
• Bot protection (spam/abuse prevention, e.g., challenge/verification tools)
• Google AdSense (advertising and measurement)

5.2 Legal, Safety, and Security

We may disclose information if we believe it is necessary to:

• comply with law or legal process,
• protect rights, property, or safety of Valye, our users, or others,
• prevent or investigate fraud, security incidents, or abuse.

5.3 Business Transfers

If Valye is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of the transaction (subject to customary protections).

5.4 With Your Direction or Consent

We may share information when you request it (e.g., integrations you enable) or provide consent.

No sale of personal information for money: We do not sell personal information for money in the traditional sense. Some privacy laws define “sale” or “sharing” broadly (including certain advertising activities). Where applicable, we provide required disclosures and choices.

6) Data Retention

We keep personal information for as long as reasonably necessary to:

• provide the Service,
• maintain business records (e.g., billing, security logs),
• comply with legal obligations,
• resolve disputes and enforce agreements.

Retention periods vary by data type and purpose. We may retain aggregated/de-identified data longer.

7) Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8) International Data Transfers

We may process and store information in countries other than where you live. These countries may have different data protection laws. Where required, we implement appropriate safeguards for cross-border transfers.

9) Your Choices & Rights

Depending on your location, you may have rights to:

• access and obtain a copy of your personal information,
• correct inaccurate information,
• request deletion (subject to legal exceptions),
• object to or restrict certain processing,
• receive a portable copy of certain data,
• withdraw consent where processing is based on consent (such as certain cookies).

To exercise rights, contact [email protected]. We may need to verify your identity.

10) Children’s Privacy

The Service is not intended for children under 16 (or the minimum age required by law in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us and we will take appropriate steps.

11) U.S. State Privacy Notice (if applicable)

Depending on your state of residence, you may have additional rights (such as the right to access, delete, or correct personal information, and to opt out of certain targeted advertising).

If we engage in advertising that qualifies as “sharing” for cross-context behavioral advertising under certain laws, we will offer an opt-out mechanism (commonly via cookie preferences and/or a “Do Not Sell or Share My Personal Information” link, if required).

12) Changes to This Policy

We may update this Privacy Policy from time to time. We will update the Last Updated date above. If changes are material, we will provide additional notice as required by law.

13) Contact Us

Email: [email protected]
Website: https://valye.com

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