Radiant Strategies Corp, a nascent player in Malaysia's public relations sector, reported incremental revenue expansion through advisory and press release services targeting a small client base. The company confronts high customer concentration risk and mounting competition from established firms and AI-driven content creation platforms. Its business model relies on personalized engagement and tailored media strategy advisory with fee structures combining retainer and project billing. Despite operational progress, Radiant faces liquidity constraints and internal control challenges that cloud its near-term financial sustainability. Growth hinges on broadening the client roster and navigating technological disruption within Malaysia’s regulated communications environment.