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Company

CLOROX CO /DE/

Ticker
CLX
Sector
Industry
Report date
May 4, 2026
Valye AI Score

100

Very high visibility
Recent developments
Recent developments summary

Recent news coverage highlights Clorox’s Q3 2026 earnings performance, emphasizing cost savings and operational efficiencies contributing to earnings growth. Broader market trends such as strong earnings reports and crude oil price weakness have influenced the stock and sector.

Recent developments:
  • Clorox reported Q3 2026 earnings with growth driven by lower spending and cost savings, as detailed in the earnings call transcript [N4].
  • The company’s Q3 earnings showed profit increases and revenue growth, reflecting operational efficiencies [N5][N6][N7][N8].
  • Market conditions including weaker crude oil prices and strong earnings across sectors have supported stock performance [N1][N2][N3].
Overview

Clorox is a leading multinational manufacturer and marketer of consumer and professional products with fiscal 2025 net sales of $7.1 billion and approximately 7,600 employees worldwide. The company sells products in about 100 markets through diverse retail and distribution channels. Its portfolio includes trusted brands such as Clorox bleach, Pine-Sol, Glad bags, Fresh Step cat litter, Kingsford grilling products, Hidden Valley dressings, Brita water-filtration, and Burt’s Bees personal care. Clorox’s business is organized into four reportable segments: Health and Wellness, Household, Lifestyle, and International. The company’s IGNITE strategy drives innovation, portfolio evolution, operational transformation, and sustainability integration to support long-term value creation. Clorox maintains a significant customer concentration with Walmart accounting for about 27% of net sales. The company invests in digital capabilities and has recovered from a 2023 cyberattack. It continues to focus on cost savings, brand strength, and sustainability initiatives.

Executive summary

The Clorox Company is a multinational consumer and professional products manufacturer with a broad portfolio of well-known brands and a global presence. The company operates through four main segments and generates most of its sales from leading market share brands. Its IGNITE strategy focuses on innovation, portfolio evolution, operational transformation, and sustainability. As of March 31, 2026, Clorox reported $1.187 billion in cash and equivalents, a current ratio of 0.84, and net income of $187 million for the quarter. Recent earnings reports highlight cost savings and operational efficiencies contributing to earnings growth. Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice.

Scenarios for CLX

Bull case model:

Clorox’s extensive portfolio of leading brands and diversified product segments provide a stable revenue base. The IGNITE strategy’s focus on innovation and operational transformation supports ongoing product development and efficiency improvements. The company’s sustainability efforts and recognitions enhance its reputation and align with evolving consumer preferences. Recent cost savings and lower spending have contributed to earnings growth, demonstrating management’s ability to adapt to market conditions. The company’s strong liquidity position and cash generation support continued investments and shareholder returns.

Bear case model:

Clorox faces intense competition from national brands, private labels, and retailers, which could pressure pricing and market share. Customer concentration, particularly reliance on Walmart and a few large customers, poses risks if purchasing strategies change. The company is exposed to commodity price volatility and supply chain risks that could impact costs and product availability. The ongoing digital transformation and ERP implementation carry execution risks and potential operational disruptions. Macroeconomic uncertainties and changing consumer behaviors may affect sales growth and profitability.

Moat:

Clorox’s competitive moat is supported by its portfolio of strong, trusted brands that hold leading market share positions in their categories, with over 80% of sales from No. 1 or No. 2 brands. The company’s broad distribution network across multiple retail channels and geographies enhances market reach. Its ongoing investments in innovation, digital transformation, and sustainability initiatives further strengthen operational efficiency and brand equity. Customer concentration with major retailers like Walmart provides scale advantages, though it also introduces dependency risks. The company’s ability to maintain brand loyalty and innovate in competitive consumer product markets underpins its moat.

Risks overview
Risks summary
Customer concentration and competitive pressures combined with supply chain and execution risks represent key challenges to Clorox’s business performance.
Risks details:

• Customer Concentration Risk: Approximately 27% of net sales come from Walmart and its affiliates, with the top five customers accounting for nearly half of consolidated net sales. Changes in these customers’ strategies could adversely impact sales and earnings.
• Competitive Market Environment: Clorox operates in highly competitive markets with pressure from other national brands, private labels, and retailers, which may affect pricing, market share, and profitability.
• Supply Chain and Commodity Price Volatility: The company is exposed to fluctuations in raw material and transportation costs, which can negatively impact net earnings and cash flow.
• Execution Risk in Digital Transformation: The ongoing ERP system replacement and cloud transition involve significant investments and carry risks of operational disruptions during implementation.
• Cybersecurity Risk: The company experienced a cyberattack in August 2023, and while it has recovered, future cybersecurity incidents could disrupt operations and harm reputation.

FINAL FORECAST FOR CLX

Final take one line
Clorox exhibits very high visibility with a well-documented business model, diversified product portfolio, and recent earnings reflecting operational efficiencies amid competitive and execution risks.
Final take 12 to 24 month view

Business trends: Continued focus on innovation, portfolio evolution, and sustainability under the IGNITE strategy; cost savings and operational efficiencies contributing to earnings.
Execution milestones: Ongoing ERP and digital transformation investments; completion of joint venture wind-down with P&G; sustained dividend payments.
Key risks: Customer concentration, competitive pressures, supply chain and commodity cost volatility, and execution risks related to digital transformation and cybersecurity.

Valye AI Visibility Research Score

Very high visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

100
LLM visibility overview
LLM Visibility known facts
  • The Clorox Company is a multinational manufacturer and marketer of consumer and professional products with fiscal year 2025 net sales of $7.1 billion and about 7,600 employees worldwide as of June 30, 2025 [S1].
  • Operations span approximately 25 countries and products are sold in about 100 markets primarily through mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, drug, pet and military stores, third-party and owned e-commerce channels, and distributors [S1].
  • Clorox markets well-known consumer brands including bleach, cleaning and disinfecting products, Pine-Sol, Tilex, Liquid-Plumr, Poett, Glad bags and wraps, Fresh Step cat litter, Kingsford grilling products, Hidden Valley dressings and sauces, Brita water-filtration products, and Burt’s Bees natural personal care products [S1].
  • The company also markets professional products under CloroxPro and Clorox Healthcare brand names [S1].
  • Over 80% of sales come from brands holding No. 1 or No. 2 market share positions in their categories [S1].
  • The company’s IGNITE strategy focuses on accelerating innovation, evolving the product portfolio, innovating consumer experiences, reimagining company operations, and integrating sustainability to drive long-term value [S1].
  • Clorox operates through four reportable segments: Health and Wellness, Household, Lifestyle, and International, each with defined product categories [S1].
  • Health and Wellness includes cleaning, disinfecting, and professional products sold in the U.S. under brands like Clorox, Pine-Sol, and CloroxPro [S1].
  • Household segment includes bags and wraps (Glad), cat litter (Fresh Step, Scoop Away), and grilling products (Kingsford) sold in the U.S. [S1].
  • Lifestyle segment includes food products (Hidden Valley), water-filtration (Brita), and natural personal care (Burt’s Bees) sold in the U.S. [S1].
  • International segment includes laundry additives, home care, bags and wraps, cat litter, and water-filtration products sold outside the U.S. [S1].
  • The company’s largest customer is Walmart and its affiliates, accounting for approximately 27% of consolidated net sales in fiscal 2025, with the top five customers accounting for nearly half of consolidated net sales [S1].
  • Clorox faces intense competition from other national brands, private labels, and retailers across multiple channels [S1].
  • The company experienced a cyberattack in August 2023 but had fully recovered operationally by fiscal 2025 [S1].
  • Clorox has ongoing investments in digital capabilities, including ERP system replacement and cloud platform transition, with a total transformational investment of $570 to $580 million [S1].
  • The company has sustainability goals embedded in its strategy, focusing on greenhouse gas emission reductions and waste reduction, and has received multiple recognitions for sustainability efforts [S1].
  • Clorox paid $602 million in dividends in fiscal 2025 and announced a 2% dividend increase in July 2025 [S1].
  • Financial snapshot as of March 31, 2026: cash and cash equivalents of $1.187 billion, current assets of $2.651 billion, current liabilities of $3.155 billion, resulting in a current ratio of 0.84 and a cash ratio of 0.38 [S2].
  • Net income for the three months ended March 31, 2026 was $187 million [S2].
  • Net sales for the three months ended March 31, 2026 were $1.67 billion, essentially flat compared to the prior year period [S2].
  • Segment net sales for the quarter ended March 31, 2026 were: Health and Wellness $629 million, Household $482 million, Lifestyle $277 million, International $285 million [S2].
  • The company recorded insurance recoveries related to the 2023 cyberattack, which positively impacted earnings [S2].
  • Clorox’s earnings before income taxes for the three months ended March 31, 2026 were $256 million, with an effective tax rate of approximately 25.4% [S2].
  • The company’s total stockholders’ equity was $92 million as of March 31, 2026, down from $482 million as of June 30, 2025, reflecting treasury stock purchases and other equity changes [S2].
  • Clorox’s recent Q3 2026 earnings call and related news indicate the company achieved earnings growth driven by lower spending and cost savings [N4][N5][N6][N7][N8].
  • Recent news highlights include Clorox’s Q3 earnings beat on lower spending and cost savings, and a slight increase in profit [N5][N7][N8].
  • The company’s stock and sector have been influenced by broader market trends such as strong earnings reports and crude oil price weakness [N1][N2][N3].
Sources
Sources - Context summary

Generated 2026-05-04

Sources - Earning calls
  • N4
Sources - Other context
Sources - SEC Filings
  • S1 | 2025-08-08 | 10-K
  • S2 | 2026-04-30 | 10-Q
Sources - News headlines
  • N1 | 2026-05-04 | www.nasdaq.com | S&P 500 and Nasdaq 100 Post Record Highs on Solid Earnings | https://www.nasdaq.com/articles/sp-500-and-nasdaq-100-post-record-highs-solid-earnings
  • N2 | 2026-05-01 | www.nasdaq.com | Stocks Climb on Strong Earnings and Crude Oil Weakness | https://www.nasdaq.com/articles/stocks-climb-strong-earnings-and-crude-oil-weakness
  • N3 | 2026-05-01 | www.nasdaq.com | Stocks Supported by Apple’s Earnings and Weaker Crude Prices | https://www.nasdaq.com/articles/stocks-supported-apples-earnings-and-weaker-crude-prices
  • N4 | 2026-05-01 | www.nasdaq.com | Clorox (CLX) Q3 2026 Earnings Call Transcript | https://www.nasdaq.com/articles/clorox-clx-q3-2026-earnings-call-transcript
  • N5 | 2026-05-01 | www.nasdaq.com | CLX Q3 Earnings Beat Estimates on Lower Spending, Cost Savings | https://www.nasdaq.com/articles/clx-q3-earnings-beat-estimates-lower-spending-cost-savings
  • N6 | 2026-04-30 | www.nasdaq.com | Compared to Estimates, Clorox (CLX) Q3 Earnings: A Look at Key Metrics | https://www.nasdaq.com/articles/compared-estimates-clorox-clx-q3-earnings-look-key-metrics
  • N7 | 2026-04-30 | www.nasdaq.com | Clorox Q3 Profit Inches Up | https://www.nasdaq.com/articles/clorox-q3-profit-inches
  • N8 | 2026-04-30 | www.nasdaq.com | Clorox (CLX) Beats Q3 Earnings and Revenue Estimates | https://www.nasdaq.com/articles/clorox-clx-beats-q3-earnings-and-revenue-estimates
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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