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Company

FRANKLIN COVEY CO

Ticker
FC
Sector
Industry
Report date
April 8, 2026
Valye AI Score

100

Very high visibility
Recent developments
Recent developments summary

Recent news highlights include Franklin Covey reporting a Q2 loss while topping revenue estimates, shares crossing above the 200-day moving average, and active trading interest.

Recent developments:
  • Franklin Covey reported a Q2 loss but exceeded revenue estimates for the period ending February 28, 2026 [N3][N4].
  • Shares of Franklin Covey crossed above the 200-day moving average, indicating notable stock price movement [N1].
  • The company was among the most active pre-market traded stocks on April 2, 2026 [N2].
  • After-hours earnings reports on April 1, 2026 included Franklin Covey among active companies [N5].
  • Market commentary discussed potential negative earnings ahead of the Q2 release and value investor interest [N6][N7].
  • Wall Street analysts have expressed views on potential stock rallies and trading strategies related to Franklin Covey [N8].
Overview

Franklin Covey Co is a global performance improvement company organized into two main divisions: the Enterprise Division, serving corporations, governments, and not-for-profits primarily in North America and internationally, and the Education Division, focused on educational institutions through The Leader in Me program. The company offers principle-based training and consulting services in leadership, productivity, execution, trust, and sales performance. Revenue is largely subscription-based, with contracts typically spanning 12 months or more. The company recognizes revenue over the term of contracts and from services as delivered. It faces competition from other training providers and must maintain high-quality content and client renewals to sustain revenue. The company also manages risks related to cybersecurity, intellectual property protection, and governmental funding for education programs. Recent restructuring efforts aim to streamline operations and reduce costs [S1][S2].

Executive summary

Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice. Franklin Covey Co reported revenue of $59.6 million and a net loss of $1.98 million for the quarter ended February 28, 2026. The company operates through Enterprise and Education divisions, with significant subscription-based revenue and deferred revenue of $101.5 million. Liquidity ratios indicate a current ratio of 0.63 and cash ratio of 0.09 as of the same date. Recent news includes reporting a Q2 loss while topping revenue estimates and shares crossing above the 200-day moving average [S2][N1][N3].

Scenarios for FC

Bull case model:

The company has completed significant transformation and go-to-market strategy changes, with management indicating a focus on execution and return to growth. Its subscription-based offerings, including All Access Pass and Leader in Me memberships, provide recurring revenue streams. The international presence and diversified client base across corporate, government, and education sectors support business stability. Recent stock price movements and trading activity suggest renewed market interest [N1][N2][N3].

Bear case model:

Franklin Covey faces risks from intense competition, potential loss of subscription renewals, and challenges in attracting and retaining skilled personnel. The company reported a net loss in the recent quarter, and liquidity ratios indicate current liabilities exceed current assets. Cybersecurity risks and potential negative publicity could impact reputation and client confidence. Dependence on governmental funding and charitable contributions for the Education Division introduces uncertainty. Restructuring costs and macroeconomic factors have adversely affected recent financial results [S1][S2].

Moat:

Franklin Covey's moat is based on its well-established principle-centered frameworks and proprietary content, including best-selling books and recognized programs such as The 7 Habits of Highly Effective People and The Leader in Me. Its long-standing client relationships and subscription-based revenue model provide recurring income and customer engagement. The company's international licensee network extends its reach globally. However, the training and consulting industry is highly competitive with relatively low barriers to entry, and competitors may develop alternative programs or delivery methods. The company's ability to maintain brand reputation, intellectual property protection, and adapt to changing client needs contributes to its competitive positioning [S1].

Risks overview
Risks summary
The most significant risks include competitive pressures affecting subscription renewals, cybersecurity threats, and liquidity constraints that may impact operational flexibility and growth.
Risks details:

• Competitive Industry Risks: The training and consulting industry is intensely competitive with relatively easy entry. Competitors may develop new programs or delivery methods that could reduce Franklin Covey's ability to sell its offerings and retain clients [S1].
• Subscription Renewal Risks: A significant portion of revenue depends on renewals of subscription-based offerings. Failure to maintain historical renewal rates or generate new sales could adversely affect revenues [S1].
• Cybersecurity and Data Protection Risks: Internet-based subscription services expose the company to cyber-attacks and security breaches, which could result in legal exposure, reputational damage, and loss of client confidence [S1].
• Dependence on Governmental and Charitable Funding: The Education Division relies on governmental funding and charitable contributions, which if reduced or discontinued, could negatively impact growth and financial results [S1].
• Liquidity and Financial Risks: As of February 28, 2026, the company had a current ratio of 0.63 and cash ratio of 0.09, indicating current liabilities exceed current assets. This may constrain operational flexibility [S2].
• Personnel Risks: The company's success depends on attracting and retaining qualified personnel, including sales and training consultants. Competition for talent is intense and failure to retain key employees could harm business growth [S1].

FINAL FORECAST FOR FC

Final take one line
Franklin Covey Co operates a subscription-based leadership and education services business with moderate visibility supported by detailed SEC filings and recent news on financial results and stock activity.
Final take 12 to 24 month view

Business trends: The company is focused on executing a transformation strategy with emphasis on subscription renewals and expanding its education and enterprise offerings.
Execution milestones: Completion of restructuring efforts, ongoing contract renewals, and maintaining brand reputation and cybersecurity measures.
Key risks: Competitive pressures, subscription renewal challenges, cybersecurity threats, liquidity constraints, and dependence on governmental and charitable funding.

Valye AI Visibility Research Score

Very high visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

100
LLM visibility overview
LLM Visibility known facts
  • Franklin Covey Co is a global company focused on individual and organizational performance improvement, organized into two main divisions: Enterprise Division (North America and International segments) and Education Division (Education practice) [S1][S2].
  • The Enterprise Division serves corporations, governments, and not-for-profits with principle-based offerings in leadership, productivity, execution, trust, and sales performance [S1][S2].
  • The International segment includes direct offices and licensees in multiple countries including Australia, Austria, China, France, Germany, Ireland, Japan, New Zealand, Switzerland, and the UK [S1][S2].
  • The Education Division centers on The Leader in Me program, aimed at improving school culture and student performance, supported by governmental and charitable funding [S1][S2].
  • Revenue for the quarter ended February 28, 2026 was $59.6 million, with a net loss of $1.98 million and basic and diluted EPS of -$0.17 [S2].
  • Deferred revenue was $101.5 million as of February 28, 2026, primarily from subscription services and related professional services, recognized over contract terms [S2].
  • Liquidity ratios as of February 28, 2026 include a current ratio of 0.63 and a cash ratio of 0.09, with cash and equivalents of $13.7 million and current liabilities of $152.2 million [S2].
  • The company has undertaken restructuring efforts including severance costs to streamline operations, with related charges expensed in recent quarters [S2].
  • Franklin Covey's business depends significantly on renewals and new sales of subscription-based offerings such as the All Access Pass and Leader in Me memberships, which are typically contracted for 12 months or longer [S1].
  • The company faces risks from intense competition in the training and consulting industry, including from larger competitors with greater resources and new methodologies that may affect sales [S1].
  • Cybersecurity and data protection are material concerns due to the internet-based nature of subscription services and the handling of sensitive customer information [S1].
  • The company has a history of stock repurchase plans, including a $20 million plan completed in January 2026 [S2].
  • Recent news highlights include the company reporting a Q2 loss but topping revenue estimates, shares crossing above the 200-day moving average, and active trading interest [N1][N3][N4][N5].
  • The company has publicly stated a mission to enable greatness in people and organizations through principle-centered frameworks and practices [S1][S2].
Sources
Sources - Context summary

Generated 2026-04-08

Sources - Earning calls
Sources - Other context
Sources - SEC Filings
  • S1 | 2025-11-12 | 10-K
  • S2 | 2026-04-08 | 10-Q
Sources - News headlines
  • N1 | 2026-04-02 | www.nasdaq.com | Franklin Covey (FC) Shares Cross Above 200 DMA | https://www.nasdaq.com/articles/franklin-covey-fc-shares-cross-above-200-dma
  • N2 | 2026-04-02 | www.nasdaq.com | Pre-Market Most Active for Apr 2, 2026 : TQQQ, SQQQ, TSLL, NVDA, IBIT, NIO, INTC, STLA, NKE, NOK, BP, FCX | https://www.nasdaq.com/articles/pre-market-most-active-apr-2-2026-tqqq-sqqq-tsll-nvda-ibit-nio-intc-stla-nke-nok-bp-fcx
  • N3 | 2026-04-01 | www.nasdaq.com | Franklin Covey (FC) Reports Q2 Loss, Tops Revenue Estimates | https://www.nasdaq.com/articles/franklin-covey-fc-reports-q2-loss-tops-revenue-estimates-0
  • N4 | 2026-04-01 | www.nasdaq.com | Franklin Covey (FC) Reports Q2 Loss, Tops Revenue Estimates | https://www.nasdaq.com/articles/franklin-covey-fc-reports-q2-loss-tops-revenue-estimates
  • N5 | 2026-04-01 | www.nasdaq.com | After-Hours Earnings Report for April 1, 2026 : PENG, FC, BSET | https://www.nasdaq.com/articles/after-hours-earnings-report-april-1-2026-peng-fc-bset
  • N6 | 2026-03-26 | www.nasdaq.com | Should Value Investors Buy Franklin Covey (FC) Stock? | https://www.nasdaq.com/articles/should-value-investors-buy-franklin-covey-fc-stock
  • N7 | 2026-03-25 | www.nasdaq.com | Franklin Covey (FC) May Report Negative Earnings: Know the Trend Ahead of Q2 Release | https://www.nasdaq.com/articles/franklin-covey-fc-may-report-negative-earnings-know-trend-ahead-q2-release
  • N8 | 2026-03-25 | www.nasdaq.com | Wall Street Analysts Believe Franklin Covey (FC) Could Rally 99.09%: Here's is How to Trade | https://www.nasdaq.com/articles/wall-street-analysts-believe-franklin-covey-fc-could-rally-9909-heres-how-trade
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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