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Company

1 800 FLOWERS COM INC

Ticker
FLWS
Sector
Industry
Report date
November 6, 2026
Valye AI Score

77

High visibility
Recent developments
Recent developments summary

Recent developments include the completion of the sale of personalization businesses, quarterly earnings reports showing losses and revenue declines, and public disclosures of risk factors remaining unchanged.

Recent developments:
  • 1-800-FLOWERS.COM completed the sale of its PersonalizationMall and Things Remembered businesses for $45 million in October 2026 [N4].
  • The company reported a net loss of $54.3 million and negative EPS of -$0.85 for Q1 2027 ending September 27, 2026 [N2][N3][S2].
  • Liquidity ratios as of September 27, 2026, show a current ratio of 0.85 and a cash ratio of 0.02, indicating current liabilities exceed current assets [S2].
  • There were no material changes to the company’s risk factors in the latest quarterly filing compared to the annual report [S2].
  • Q4 2026 earnings calls and reports highlighted losses and revenue declines, with expectations for 2027 net revenue to slip [N4][N5][N6][N7][N8].
Overview

1-800-FLOWERS.COM, Inc. is a retailer specializing in floral and gift products, leveraging e-commerce platforms to serve customers. The company has divested certain personalization businesses recently, streamlining its focus. Financial disclosures indicate challenges with profitability and liquidity in recent quarters. The company maintains a portfolio of online brands and emphasizes digital sales channels.

Executive summary

Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice. 1-800-FLOWERS.COM, Inc. operates primarily in the online floral and gift retail sector, focusing on e-commerce and personalized gifting. The company completed the sale of its personalization businesses in late 2026. Recent quarterly results show net losses and liquidity ratios below 1.0, indicating current liabilities exceed current assets as of September 27, 2026. There were no material changes to risk factors in the latest quarterly filing compared to the annual report [S1][S2].

Scenarios for FLWS

Bull case model:

The company’s strategic divestiture of personalization businesses may allow it to focus resources on core floral and gifting operations. Its established e-commerce platform and brand presence provide a foundation for customer acquisition and retention. Operational improvements and cost management could enhance profitability and liquidity over time.

Bear case model:

The company faces liquidity constraints as current liabilities exceed current assets, which may pressure short-term financial flexibility. Continued net losses and revenue declines reported in recent quarters highlight operational challenges. Competitive dynamics in the online floral and gift market could impact market share and margins. Risks include execution on strategic initiatives and macroeconomic factors affecting consumer spending.

Moat:

The company’s moat is based on its established brand recognition in the floral and gifting market, a broad e-commerce platform, and a diversified product offering including personalized gifts. Its scale and digital infrastructure support customer reach and order fulfillment capabilities. However, competitive pressures in online retail and gifting sectors remain significant.

Risks overview
Risks summary
Liquidity constraints combined with ongoing net losses represent the most significant risks to the company’s financial stability in the near term.
Risks details:

• Liquidity Risk: Current liabilities exceed current assets with a current ratio of 0.85 and a low cash ratio of 0.02 as of September 27, 2026, indicating potential short-term liquidity challenges [S2].
• Profitability Risk: The company reported net losses of $54.3 million and negative EPS in the latest quarter, reflecting ongoing challenges in achieving profitability [S2][N3][N6].
• Market and Competitive Risk: The online floral and gifting market is competitive with pressure from other e-commerce and retail players, which may affect revenue and margins.

FINAL FORECAST FOR FLWS

Final take one line
1-800-FLOWERS.COM shows moderate visibility with recent financial disclosures highlighting liquidity and profitability challenges amid strategic divestitures.
Final take 12 to 24 month view

Business trends: The company is focusing on core floral and gifting operations following divestiture of personalization businesses, with recent quarters showing revenue pressure and losses.
Execution milestones: Completion of personalization business sale and ongoing quarterly earnings disclosures provide transparency on financial and operational status.
Key risks: Liquidity constraints, sustained net losses, and competitive pressures in the online gifting market remain significant risks.

Valye AI Visibility Research Score

High visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

77
LLM visibility overview
LLM Visibility known facts
  • 1-800-FLOWERS.COM, Inc. operates in the floral and gift retail sector with a focus on e-commerce and personalized gifting services.
  • The company completed the sale of its PersonalizationMall and Things Remembered businesses for $45 million in October 2026, indicating a strategic divestiture of personalization businesses [N4][N5].
  • Recent SEC filings include a 10-K annual report filed on 2026-09-11 and a 10-Q quarterly report filed on 2026-11-06 [S1][S2].
  • As of the quarter ended 2026-09-27, the company reported cash and cash equivalents of approximately $9.4 million and current assets of about $351.9 million, with current liabilities of approximately $415.6 million, resulting in a current ratio of 0.85 and a cash ratio of 0.02, indicating liquidity constraints [S2].
  • The company reported a net loss of $54.3 million and basic and diluted EPS of -$0.85 for the quarter ended 2026-09-27 [S2].
  • Recent earnings calls and reports indicate the company experienced losses in Q4 2026 and Q1 2027, with revenue slipping and losses reported in both quarters [N1][N3][N4][N6][N8].
  • The company publicly disclosed that there were no material changes to its risk factors as of the latest quarterly filing compared to the annual report [S2].
  • The company’s business model includes online floral and gift sales, with a focus on digital commerce channels and personalized gifting solutions.
  • The company’s liquidity ratios suggest current liabilities exceed current assets, which may impact short-term financial flexibility [S2].
Sources
Sources - Context summary

Generated 2026-11-06

Sources - Earning calls
  • N1
  • N4
Sources - Other context
Sources - SEC Filings
  • S1 | 2026-09-11 | 10-K
  • S2 | 2026-11-06 | 10-Q
Sources - News headlines
  • N1 | 2026-11-05 | www.nasdaq.com | 1-800-FLOWERS (FLWS) Q1 2027 Earnings Call Transcript | https://www.nasdaq.com/articles/1-800-flowers-flws-q1-2027-earnings-call-transcript
  • N2 | 2026-11-05 | www.nasdaq.com | 1-800-FLOWERS.COM, Inc. Reports Fiscal 2027 First Quarter Results | https://www.nasdaq.com/articles/1-800-flowerscom-inc-reports-fiscal-2027-first-quarter-results
  • N3 | 2026-11-05 | www.nasdaq.com | 1-800-Flowers.com (FLWS) Reports Q1 Loss, Lags Revenue Estimates | https://www.nasdaq.com/articles/1-800-flowerscom-flws-reports-q1-loss-lags-revenue-estimates
  • N4 | 2026-09-11 | www.nasdaq.com | 1-800-FLOWERS (FLWS) Q4 2026 Earnings Call Transcript | https://www.nasdaq.com/articles/1-800-flowers-flws-q4-2026-earnings-call-transcript
  • N5 | 2026-09-10 | www.nasdaq.com | 1-800 FLOWERS.COM Q4 Earnings Call Highlights | https://www.nasdaq.com/articles/1-800-flowerscom-q4-earnings-call-highlights
  • N6 | 2026-09-10 | www.nasdaq.com | 1-800-Flowers.com (FLWS) Reports Q4 Loss, Misses Revenue Estimates | https://www.nasdaq.com/articles/1-800-flowerscom-flws-reports-q4-loss-misses-revenue-estimates
  • N7 | 2026-09-10 | www.nasdaq.com | 1-800-FLOWERS.COM Expects 2027 Net Revenue To Slip; Stock Down In Pre-Market | https://www.nasdaq.com/articles/1-800-flowerscom-expects-2027-net-revenue-slip-stock-down-pre-market
  • N8 | 2026-09-10 | www.nasdaq.com | 1-800-Flowers.com Inc Loss At -$52.30 Mln In Q4 | https://www.nasdaq.com/articles/1-800-flowerscom-inc-loss-5230-mln-q4
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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