Recent developments highlight Mobiquity's expansion into casino advertising through its partnership with Context Networks, initial deployments in gaming venues, and successful capital raising efforts.

• In November 2024, Mobiquity expanded its strategic partnership with Context Networks to launch targeted advertising installations across casino gaming machines and venues in Wisconsin and Nebraska [N1][S1].
• The company secured $400,000 in a successful fundraising round in May 2024 to support its growth initiatives [N2].
• Initial casino advertising deployments convert existing gaming and venue screens into monetizable digital advertising inventory, positioning Mobiquity uniquely in the casino advertising market [N1][S1].
• Mobiquity continues to develop and enhance its advertising platforms, including the launch of the AI-driven CMOne marketing platform in 2025, aimed at improving campaign efficiency and supporting recurring revenue models [S2].

Mobiquity's integrated platform approach and strategic alliance with Context Networks position it uniquely in the emerging casino gaming advertising market, potentially opening new revenue streams. The company's AI-driven platforms and data intelligence capabilities offer advanced targeting and campaign optimization features that may appeal to advertisers and publishers seeking efficient, privacy-compliant solutions. The launch of CMOne and ongoing product enhancements reflect efforts to build scalable, recurring revenue models. Successful expansion of casino deployments and broader adoption of its platforms could enhance its market presence and operational scale.

Mobiquity faces significant financial challenges, including a history of substantial operating losses, a large accumulated deficit, and liquidity constraints with current ratios below 1. Revenue declined sharply in 2025 due to loss of political advertising and reduced customer activity, with high customer concentration risk. The company operates in a highly competitive AdTech environment with larger, better-funded competitors. Execution risks include scaling new product deployments, market adoption of casino advertising, and managing regulatory compliance costs. Failure to secure additional financing or generate sustainable revenue could impair ongoing operations.

Mobiquity's competitive positioning is supported by its integrated technology stack combining advertising infrastructure, data intelligence, and publisher monetization capabilities. Its unique strategic partnership with Context Networks provides exposure to a niche programmatic advertising market within casino gaming devices, a segment with limited direct competition among publicly traded AdTech companies. The proprietary nature of its platforms, including AI and machine learning integration, and the ability to operate platforms independently or as an integrated stack, contribute to its differentiation. However, the company faces competition from larger, better-resourced firms in the advertising technology and data analytics sectors.

• Going Concern and Financial Stability: The company has a history of operating losses and negative cash flows, with management and auditors expressing substantial doubt about its ability to continue as a going concern. Liquidity ratios indicate limited short-term financial flexibility.
• Revenue Volatility and Customer Concentration: Revenue declined approximately 95% in 2025, largely due to the absence of political advertising revenue and reduced customer activity. Two customers accounted for about 85% of revenues in 2025, indicating high concentration risk.
• Competitive Industry Environment: Mobiquity operates in a competitive advertising technology and data analytics industry with competitors possessing greater financial and operational resources, which may limit market share and growth opportunities.
• Execution Risks in Emerging Markets: Expansion into casino and gaming-based advertising involves significant execution risk, including uncertain advertiser adoption, casino operator support, and revenue development.
• Regulatory and Compliance Risks: The company is subject to evolving data privacy regulations such as GDPR and CCPA, which may increase compliance costs or require modifications to technology platforms and business practices.

• Mobiquity Technologies, Inc. is an advertising technology and data intelligence company developing software platforms for digital advertising execution, audience analytics, and publisher monetization with privacy compliance support [S1].
• The company operates three proprietary platforms: Advertising Technology Operating System (ATOS), Data Intelligence Platform (MobiExchange), and Publisher Platform for Monetization and Compliance (CMOne, formerly AdHere) [S1,S2].
• ATOS is a programmatic advertising platform automating buying, selling, delivery, and measurement of digital ads across mobile, desktop, CTV, and other devices, processing about 10 billion ad opportunities daily, incorporating AI and ML for optimization [S1,S2].
• MobiExchange is a SaaS data intelligence platform aggregating location, transactional, contextual, and behavioral data to provide analytics and audience insights, hosted on AWS [S1,S2].
• CMOne is a publisher monetization and compliance platform enabling first-party data management, privacy compliance, AI-assisted campaign optimization, and programmatic inventory monetization [S1,S2].
• The platforms can operate independently or as an integrated stack, offering clients flexible, end-to-end advertising and data management solutions [S1].
• Revenue is generated primarily through platform licensing (SaaS or white-label) and managed services, with fees based on platform usage or advertising spend percentages [S1,S2].
• Customers include advertising agencies, brands, publishers, and other advertising technology companies, with two customers accounting for approximately 85% of revenues in 2025 [S1].
• Mobiquity has a strategic partnership with Context Networks, focusing on advertising technology for casino and gaming environments, enabling targeted ads on gaming machines, kiosks, mobile apps, and digital displays in casinos [S1,S2].
• Initial deployments of casino advertising technology have occurred in Wisconsin and Nebraska venues, converting gaming and venue screens into monetizable ad inventory [S1,N1].
• The partnership with Context Networks provides Mobiquity exposure to a programmatic advertising network integrated into casino gaming devices, a unique position among publicly traded AdTech companies [S1].
• Context Networks' addressable market includes approximately 4,700 global casinos and 2.9 million slot machines, with a potential audience exceeding 1.6 billion gamblers worldwide [S1,S2].
• Mobiquity issued shares to Context Networks in exchange for Context's shares, establishing minority ownership stakes and reinforcing their strategic alliance [S1].
• The company launched CMOne in August 2025, an AI-driven marketing platform combining content creation, paid media activation, and real-time campaign optimization across digital and social channels [S2].
• Mobiquity's financials for fiscal year ending December 31, 2025, show revenue of $112,316 and a net loss of $10,434,289, with basic and diluted EPS of -$0.49 [S1].
• Liquidity ratios as of December 31, 2025, include a current ratio of 0.32 and a cash ratio of 0.25, with cash and equivalents of $1,159,933 and current liabilities of $4,562,080 [S1].
• The company has a history of operating losses and substantial accumulated deficit ($236 million as of end 2025), with management and auditors expressing substantial doubt about the company's ability to continue as a going concern [S1].
• Revenue declined approximately 95% in 2025 compared to 2024, largely due to the absence of political advertising revenue and reduced customer activity [S1,S2].
• Mobiquity is investing in product deployment, market adoption, and strategic relationships, focusing on building scalable, recurring, and sustainable revenue streams [S2].
• Operating expenses increased significantly in 2025, driven by professional fees, salaries, and amortization, contributing to increased operating losses [S2].
• The company operates in a competitive AdTech environment with competitors such as LiveRamp, The Trade Desk, and OneTrust, many with greater financial resources [S1].
• Mobiquity has eight employees as of March 2026 and engages contractors and consultants for development and operations [S1].
• Customer contracts generally do not require long-term commitments and may be terminated with limited notice, indicating potential revenue volatility [S1].
• Mobiquity's platforms include features such as AI-driven campaign optimization, fraud detection, real-time analytics, consent management, and audience segmentation [S1,S2].
• The company is subject to data privacy regulations including GDPR and CCPA, which may increase compliance costs or require platform modifications [S1].
• Recent news highlights include the launch of first casino installations with Context Networks in November 2024 and a successful $400K fundraise in May 2024 [N1,N2].