Recent developments include acquisitions and formation of subsidiaries expanding the company’s platform and market reach.

• In May 2025, My Size acquired the production unit of Casi Nuevo Kids, S.L. through its subsidiary New Percentil, completing the acquisition on the same day for approximately $679,000, including assumption of liabilities and employee-related obligations [S1].
• In July 2025, the company established Ten Peacks in Israel, a wholly-owned subsidiary focused on marketing and distribution of global apparel and footwear brands, commencing sales in Q4 2025 [S1].
• In September 2025, My Size acquired ShoeSize.Me, an AI-powered footwear sizing company, paying $150,000 in cash and issuing shares valued at $290,000, plus warrants to a key employee subject to milestones [S1].
• The company announced revenue growth and expansion plans in April 2026, highlighting ongoing commercial progress and strategic initiatives [N1].

My Size’s integrated platform addresses multiple critical pain points in the fashion industry, including size and fit accuracy, inventory management, sustainability, and distribution, which are increasingly important to brands. The company’s AI-driven Naiz Fit platform, enhanced by the ShoeSize.Me acquisition, offers a comprehensive solution for apparel and footwear sizing, potentially reducing costly returns and improving conversion rates. The recommerce platform Percentil is positioned to benefit from EU regulatory requirements on unsold textiles and destruction bans, creating structural demand. The cross-selling strategy across business units may deepen brand relationships and increase contract value. The company’s proprietary data assets across the fashion value chain could provide a competitive moat as data integration advances. Recent revenue growth and expansion plans indicate commercial traction [S1][N1].

My Size faces significant risks including geopolitical instability in Israel where its headquarters and some operations are located, which could disrupt operations and financial results. The company has a history of significant losses and an accumulated deficit, with liquidity and capital raising challenges noted, including Nasdaq listing risks due to low market value of listed securities. The fashion technology market is competitive with larger, better-resourced players. The company’s revenue remains modest relative to its ambitions, and execution risks exist in scaling cross-selling, technology development, and regulatory-driven recommerce growth. Market acceptance of integrated platform solutions and the ability to convert regulatory tailwinds into commercial success remain uncertain. The company’s stock liquidity and volatility may impact investor confidence [S1][S2].

My Size’s competitive advantage lies in its integrated platform approach combining AI-driven size and fit technology for apparel and footwear, inventory commerce capabilities, circular economy recommerce services, and international brand distribution. The multi-hub Naiz Fit platform offers comprehensive solutions across e-commerce, product design, retail, and strategy, supported by proprietary anthropometric and garment modeling technology and a large proprietary data set. The acquisition of ShoeSize.Me extends coverage to footwear sizing complexity. Orgad’s proprietary software and operational expertise optimize inventory liquidation on Amazon. Percentil’s managed recommerce platform benefits from regulatory tailwinds and operational infrastructure differentiating it from peer-to-peer marketplaces. The company’s cross-selling flywheel across business units and the compounding proprietary data asset spanning the fashion value chain create structural advantages. However, competition is intense with larger players in each segment, and the company’s relatively small scale and financial position present challenges [S1].

• Geopolitical and Security Risks in Israel: The company’s headquarters and some operations are in Israel, exposing it to political, economic, and military risks from regional conflicts, including hostilities involving Hamas, Hezbollah, Iran, and other groups. These conditions may disrupt operations, supply chains, and financial condition, with no insurance coverage for such events [S1][S2].
• Financial Position and Liquidity Risks: The company has incurred significant losses historically, with an accumulated deficit and substantial doubt about its ability to continue as a going concern. It requires additional capital to fund operations, which may be challenging and dilutive. Failure to raise capital could force curtailment of operations or asset sales [S1].
• Market and Competitive Risks: The fashion technology and e-commerce markets are highly competitive with larger, better-resourced companies. The company’s ability to scale its integrated platform, cross-selling, and technology commercialization is uncertain. Market acceptance of recommerce and circular economy solutions depends on regulatory and consumer trends [S1].
• Stock Market and Listing Risks: The company’s common stock faces liquidity challenges and risks of delisting from Nasdaq due to low market value of listed securities. This could reduce stock liquidity, market price, and ability to raise capital [S1].

• My Size, Inc. operates an integrated fashion technology platform addressing size and fit accuracy, excess inventory management, circular economy solutions, and international market distribution [S1].
• The company operates through subsidiaries: Naiz Fit (AI-driven size and fit technology), ShoeSize.Me (AI-powered footwear sizing acquired in September 2025), Orgad (technology-enabled e-commerce retailer on Amazon), Percentil (managed second-hand fashion recommerce platform in Europe), and Ten Peacks (brand distribution in Israel) [S1].
• Naiz Fit platform is a B2B SaaS deployed by over 100 fashion and footwear brands globally, including Levi's, Desigual, Canali, Moschino, and Pepe Jeans [S1].
• Naiz Fit platform includes four modules: Ecommerce Hub (size recommendation, virtual try-on, AI stylist), Product Hub (fitting analysis, sizing audits), Retail Hub (phygital sizing tools), and Strategy Hub (analytics, benchmarking, internationalization) [S1].
• ShoeSize.Me adds footwear sizing AI with a database of over 92 million shopper experiences across 1.2 million shoe models and 6,400+ brands, integrated with Naiz Fit for apparel and footwear coverage [S1].
• Orgad operates as a third-party seller on Amazon with over 5,000 SKUs in footwear, apparel, and accessories, using proprietary software for inventory and pricing optimization [S1].
• Percentil operates a recommerce platform across Spain, France, Germany, and Italy, managing over 12 million garments and 1 million registered users, offering B2B circular solutions including consignment, logistics, and take-back services [S1].
• Ten Peacks, established in July 2025 in Israel, focuses on marketing and distribution of global apparel and footwear brands, commencing sales in Q4 2025 [S1].
• The company’s strategy is to build an integrated platform allowing brands to address size and fit, inventory, sustainability, and distribution challenges with one partner, leveraging shared data and commercial relationships [S1].
• The company’s growth strategy includes signing additional U.S. commercial agreements, cross-selling across business units, scaling recommerce via regulatory tailwinds, technology commercialization, ongoing AI investment, building proprietary data assets, and acquiring synergistic businesses [S1].
• Global retail e-commerce sales reached approximately $6.4 trillion in 2025, with fashion e-commerce at about $1.06 trillion, and high return rates (22% for apparel online) create demand for size and fit technology [S1].
• The fashion industry faces significant overstock challenges, with 20-30% of apparel inventory unsold each season and regulatory pressure in the EU to manage unsold textiles and ban destruction from 2026 [S1].
• Financial snapshot as of 2025-12-31: cash and equivalents $2.3M, current assets $7.74M, current liabilities $4.13M, current ratio 1.87, cash ratio 1.0, revenue $66,000, net income $535,000, basic and diluted EPS -$1.87 [S1].
• The company has incurred significant losses historically, with a net loss of approximately $5.9 million in 2025 and an accumulated deficit of $69.7 million as of 2025-12-31 [S1].
• The company’s headquarters and some operations are in Israel, exposing it to political, economic, and military risks related to regional conflicts and instability [S1,S2].
• The company’s common stock faces liquidity and market price risks, including potential Nasdaq delisting due to low market value of listed securities [S1].
• Recent developments include acquisition of Percentil production unit in May 2025, formation of Ten Peacks in July 2025, and acquisition of ShoeSize.Me in September 2025 [S1].
• Recent news highlights revenue growth and expansion plans announced in April 2026 [N1].
• The company’s Naiz Fit platform has delivered over 45 million size recommendations and supported clients across multiple continents [S1].