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Company

NATIONAL RESEARCH CORP

Ticker
NRC
Sector
Industry
Report date
November 4, 2026
Valye AI Score

93

Very high visibility
Recent developments
Recent developments summary

Recent developments include Q3 2026 earnings call transcripts and highlights, reporting $38.4 million in revenue for the quarter. The company has communicated about dividend payments and operational challenges such as elevated costs and client attrition.

Recent developments:
  • NRC Health reported third quarter 2026 revenue of $38.4 million [N3].
  • Q3 2026 earnings call transcripts and highlights discussed operational performance and challenges [N1][N2].
  • The company issued an ex-dividend reminder for September 25, 2026 [N4].
  • Q2 2026 earnings rose year-over-year driven by total revenue cycle value (TRCV) growth despite an 8% stock price decline [N5].
  • Cash dividends were announced and paid during 2026 [N7].
  • Q1 2026 earnings fell year-over-year due to elevated operating costs [N8].
Overview

NATIONAL RESEARCH CORP, operating as NRC Health, is a healthcare services company founded in 1981 and headquartered in Lincoln, Nebraska. The company provides healthcare improvement solutions and data-driven services. Leadership includes experienced healthcare executives and a board with expertise in healthcare policy and technology. The company is publicly traded on NASDAQ under the ticker NRC. Recent financial disclosures show quarterly revenues in the range of $38 million and net income in the low millions. The company has faced operational challenges including client attrition and elevated operating costs, as discussed in recent earnings calls. NRC Health also pays cash dividends and maintains active investor communications.

Executive summary

Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice. NATIONAL RESEARCH CORP (NRC Health) is a healthcare-focused company with detailed recent disclosures including Q3 2026 revenue of $38.4 million and net income of $4.7 million for Q3 2026. The company has a current ratio below 1.0 as of September 30, 2026, indicating current liabilities exceed current assets. Leadership includes a CEO appointed in 2025 with extensive healthcare experience. Recent earnings calls highlight operational challenges such as elevated costs and client attrition impacting earnings.

Scenarios for NRC

Bull case model:

NRC Health benefits from a leadership team with extensive healthcare industry experience and a history of innovation in healthcare data services. The company has demonstrated revenue generation with recent quarterly revenues of $38.4 million and maintains active dividend payments, indicating operational cash flow. Its focus on healthcare improvement and data-driven solutions aligns with ongoing industry trends toward quality and efficiency in healthcare delivery.

Bear case model:

The company has reported client attrition impacting earnings, elevated operating costs affecting profitability, and a current ratio below 1.0 indicating potential liquidity constraints. These factors, combined with competitive pressures in healthcare services and data analytics, present challenges to sustained growth and profitability. The stock has experienced volatility in response to earnings announcements and operational developments.

Moat:

NRC Health's moat is derived from its specialized healthcare data and service offerings, supported by a leadership team with deep healthcare industry experience and a board with strong healthcare and technology backgrounds. The company's longstanding presence since 1981 and its integration of healthcare insights position it to serve healthcare providers with tailored solutions. However, the company faces competitive pressures and client retention challenges that may affect its market position.

Risks overview
Risks summary
Client attrition and elevated operating costs are the most significant risks impacting NRC Health's financial performance and operational stability.
Risks details:

• Client Attrition: High client attrition has negatively impacted earnings, as noted in Q4 2025 results, posing a risk to revenue stability.
• Elevated Operating Costs: Increased operating costs have contributed to year-over-year earnings declines, affecting profitability margins.
• Liquidity Constraints: The current ratio of 0.64 as of September 30, 2026, indicates current liabilities exceed current assets, which may constrain operational flexibility.
• Competitive Healthcare Market: The healthcare services and data analytics market is competitive, requiring continuous innovation and client retention efforts.

FINAL FORECAST FOR NRC

Final take one line
NRC Health exhibits detailed public disclosure with strong visibility into its healthcare services business, financials, and leadership amid operational challenges.
Final take 12 to 24 month view

Business trends: NRC Health shows ongoing revenue generation with fluctuations due to client attrition and operating cost pressures, alongside active dividend payments.
Execution milestones: Leadership transitions completed in 2025, recent quarterly earnings calls provide transparency on operational performance and challenges.
Key risks: Client attrition, elevated operating costs, liquidity constraints, and competitive pressures in healthcare services.

Valye AI Visibility Research Score

Very high visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

93
LLM visibility overview
LLM Visibility known facts
  • NATIONAL RESEARCH CORP, also known as NRC Health, is a publicly traded company on NASDAQ under the ticker NRC [S1].
  • The company was founded in 1981 and is headquartered in Lincoln, Nebraska [S1].
  • NRC Health provides healthcare-related services and solutions, with leadership experienced in healthcare and technology sectors [S1].
  • The company has a board of directors with extensive healthcare and business expertise, including a CEO appointed in June 2025 with prior leadership roles in healthcare organizations [S1].
  • As of September 30, 2026, NRC Health reported cash and cash equivalents of $3.63 million and current assets of $26.71 million, with current liabilities of $41.85 million, resulting in a current ratio of 0.64 and a cash ratio of 0.09 [S2].
  • The company reported net income of $4.7 million and basic earnings per share of $0.22 for the quarter ended September 30, 2026 [S2].
  • The latest available annual revenue figure from 2018 was approximately $119.7 million [S2].
  • Recent quarterly revenue reported was $38.4 million for Q3 2026 [N3].
  • Recent earnings calls and highlights indicate fluctuations in earnings and operational costs, with Q1 2026 earnings falling year-over-year due to elevated operating costs [N8].
  • The company has paid cash dividends, with reminders and announcements in 2026 [N4, N7].
  • Recent news coverage includes detailed earnings call transcripts and highlights for Q2 and Q3 2026, discussing earnings trends, client attrition, and cost control measures [N1, N2, N5, N6].
  • The company experienced client attrition impacting Q4 2025 earnings, with a notable stock price reaction [N1, N2].
  • Leadership changes include appointment of a new CFO in September 2025 and a CEO in June 2025 [S1].
  • The company operates in the healthcare sector with a focus on healthcare improvement and data-driven solutions [S1].
Sources
Sources - Context summary

Generated 2026-11-04

Sources - Earning calls
Sources - Other context
Sources - SEC Filings
  • S1 | 2026-04-28 | 10-K/A
  • S2 | 2026-11-04 | 10-Q
Sources - News headlines
  • N1 | 2026-10-27 | www.nasdaq.com | NRC Health (NRC) Q3 2026 Earnings Call Transcript | https://www.nasdaq.com/articles/nrc-health-nrc-q3-2026-earnings-call-transcript
  • N2 | 2026-10-27 | www.nasdaq.com | National Research Q3 Earnings Call Highlights | https://www.nasdaq.com/articles/national-research-q3-earnings-call-highlights
  • N3 | 2026-10-27 | www.nasdaq.com | National Research Corporation Reports Third Quarter 2026 Revenue of $38.4 million | https://www.nasdaq.com/articles/national-research-corporation-reports-third-quarter-2026-revenue-384-million
  • N4 | 2026-09-24 | www.nasdaq.com | NRC Ex-Dividend Reminder - 9/25/26 | https://www.nasdaq.com/articles/nrc-ex-dividend-reminder-9-25-26
  • N5 | 2026-08-03 | www.nasdaq.com | NRC Down 8% Despite Q2 Earnings Rising Y/Y on TRCV Growth | https://www.nasdaq.com/articles/nrc-down-8-despite-q2-earnings-rising-y-y-trcv-growth
  • N6 | 2026-07-28 | www.nasdaq.com | National Research Q2 Earnings Call Highlights | https://www.nasdaq.com/articles/national-research-q2-earnings-call-highlights
  • N7 | 2026-06-25 | www.nasdaq.com | Cash Dividend On The Way From NRC Health (NRC) | https://www.nasdaq.com/articles/cash-dividend-way-nrc-health-nrc
  • N8 | 2026-05-01 | www.nasdaq.com | NRC Health's Q1 Earnings Fall Y/Y Due to Elevated Operating Costs | https://www.nasdaq.com/articles/nrc-healths-q1-earnings-fall-y-y-due-elevated-operating-costs
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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