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Company

NATIONAL RESEARCH CORP

Ticker
NRC
Sector
Industry
Report date
April 28, 2026
Valye AI Score

100

Very high visibility
Recent developments
Recent developments summary

Recent developments include quarterly earnings reports showing fluctuations due to client attrition and interest costs, executive appointments, and record highs in recurring contract value.

Recent developments:
  • NRC's Q4 2025 earnings declined year-over-year due to high client attrition, resulting in a 27% stock price drop [N3].
  • The company reported an all-time high total recurring contract value of $152 million as of March 4, 2026 [S1].
  • Q2 2025 earnings rose year-over-year driven by cost control and growth in total recurring contract value [N7].
  • Rising interest costs contributed to earnings declines in Q1 and Q3 2025, with Q1 earnings dipping year-over-year but shares rising 13% [N8], and Q3 earnings down year-over-year with stock up 12% [N4].
  • Shane Harrison was appointed Executive Vice President and Chief Financial Officer in August 2025 [N6].
  • The company has experienced profit retreats in Q3 2025 [N5].
  • The CEO, Trent Green, was appointed in June 2025, bringing extensive healthcare industry experience [S1].
Overview

NRC Health, formerly National Research Corporation, is a publicly traded Delaware corporation headquartered in Lincoln, Nebraska. The company operates in the healthcare sector, focusing on healthcare insights and analytics, as indicated by its recurring contract value metrics and executive leadership with healthcare industry experience. NRC Health's business model centers on recurring contracts, with total recurring contract value reaching an all-time high of $152 million as of early 2026. The company has experienced fluctuations in earnings influenced by client attrition and rising interest costs, as reflected in recent quarterly earnings reports. NRC's liquidity position as of December 31, 2025, shows current liabilities exceeding current assets, with a current ratio of 0.55 and a cash ratio of 0.11, indicating potential liquidity challenges. The company maintains a board with significant healthcare and technology expertise and has recently appointed new executive leadership including a CEO and CFO in 2025.

Executive summary

Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice.

Scenarios for NRC

Bull case model:

NRC Health has demonstrated the ability to grow its total recurring contract value to record levels, indicating strong customer engagement and potential for stable revenue streams. The appointment of experienced healthcare executives to key leadership roles may enhance strategic direction and operational execution. Cost control measures have contributed to earnings improvements in certain quarters, suggesting management's focus on operational efficiency. The company's recurring revenue model provides a foundation for predictable cash flows.

Bear case model:

The company has faced high client attrition impacting recent earnings, leading to significant stock price declines. Liquidity ratios indicate current liabilities exceed current assets, which may constrain financial flexibility. Rising interest costs have negatively affected earnings in multiple quarters. The absence of a broad short-term or long-term cash incentive program for executives, except for one, may impact management motivation. Competitive pressures in the healthcare analytics market and client retention challenges pose risks to revenue stability.

Moat:

NRC Health's moat appears to be based on its specialized healthcare insights and analytics services, supported by recurring contract revenue streams and a leadership team with deep healthcare industry experience. The company's ability to maintain and grow its total recurring contract value suggests a degree of customer reliance on its services. However, recent client attrition and competitive pressures may challenge the sustainability of this moat. The company's governance and executive compensation structures align management incentives with shareholder interests, which may support strategic execution.

Risks overview
Risks summary
Client attrition and liquidity constraints represent the most significant risks to NRC Health's financial performance and operational stability.
Risks details:

• Client Attrition: High client attrition has negatively impacted earnings, as reported in Q4 2025, which may affect revenue stability and growth.
• Liquidity Constraints: The company's current ratio of 0.55 and cash ratio of 0.11 as of December 31, 2025, indicate that current liabilities exceed current assets, posing potential liquidity risks.
• Rising Interest Costs: Increased interest expenses have contributed to earnings declines in recent quarters, affecting profitability.
• Market Competition: Competitive pressures in the healthcare analytics and insights market may challenge NRC's ability to retain and grow its customer base.
• Executive Compensation Structure: Limited adoption of short-term and long-term cash incentive programs for executives may impact management alignment and retention.

FINAL FORECAST FOR NRC

Final take one line
NRC Health exhibits strong recurring contract growth amid liquidity and client retention challenges, with recent leadership changes and cost control efforts shaping operational execution.
Final take 12 to 24 month view

Business trends: NRC Health's total recurring contract value has reached record highs, but client attrition and rising interest costs have pressured earnings.
Execution milestones: Recent executive appointments including CEO and CFO, cost control initiatives, and achieving all-time high TRCV are key milestones.
Key risks: Client attrition, liquidity constraints, rising interest expenses, and competitive pressures pose significant risks to business stability.

Valye AI Visibility Research Score

Very high visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

100
LLM visibility overview
LLM Visibility known facts
  • NRC Health, formerly National Research Corporation, is a Delaware corporation headquartered in Lincoln, Nebraska.
  • The company is publicly traded on NASDAQ under the ticker NRC.
  • As of December 31, 2025, NRC had cash and cash equivalents of $4.139 million and current assets of $20.209 million against current liabilities of $36.62 million, resulting in a current ratio of 0.55 and a cash ratio of 0.11, indicating liquidity constraints.
  • The company reported net income of $11.6 million and basic and diluted EPS of $50 per share for the fiscal year ended December 31, 2025.
  • NRC's total recurring contract value (TRCV) surpassed $152 million as of March 4, 2026, an all-time high for the company.
  • The company experienced high client attrition impacting Q4 2025 earnings, which were down year-over-year, and the stock price fell 27% following this report.
  • NRC's Q2 2025 earnings rose year-over-year due to cost control and TRCV growth.
  • The company faced rising interest costs impacting earnings in Q1 and Q3 2025, with Q1 earnings dipping year-over-year but shares rising 13%, and Q3 earnings down year-over-year with stock up 12%.
  • NRC appointed Shane Harrison as Executive Vice President and Chief Financial Officer in August 2025.
  • The company has a board of directors with healthcare and technology industry experience, including CEO Trent Green appointed in June 2025.
  • NRC Health's business updates and financial results are regularly disclosed via SEC filings and press releases, with recent earnings transcripts and analyst blogs providing additional context.
  • The company has disclosed executive compensation details, including equity awards and severance arrangements.
  • Aggregate market value of common stock held by non-affiliates was approximately $194.8 million as of June 30, 2025, with 22,536,696 shares outstanding as of April 24, 2026.
  • The company has not adopted a short-term or long-term cash incentive program for most named executive officers in 2025, except for one executive.
  • NRC Health's filings include detailed risk factors referencing the 2024 10-K for significant risks.
  • The company has disclosed governance and director information in its 10-K/A filing dated April 28, 2026.
Sources
Sources - Context summary

Generated 2026-04-28

Sources - Earning calls
Sources - Other context
Sources - SEC Filings
  • S1 | 2026-04-28 | 10-K/A
  • S2 | 2025-11-07 | 10-Q
Sources - News headlines
  • N1 | 2026-04-21 | www.nasdaq.com | National Research NRC Q4 2025 Earnings Transcript | https://www.nasdaq.com/articles/national-research-nrc-q4-2025-earnings-transcript
  • N2 | 2026-03-13 | www.nasdaq.com | The Zacks Analyst Blog Oracle, T-Mobile, Gilead, and C&F Financial | https://www.nasdaq.com/articles/zacks-analyst-blog-oracle-t-mobile-gilead-and-cf-financial
  • N3 | 2026-02-09 | www.nasdaq.com | NRC's Q4 Earnings Down Y/Y on High Client Attrition, Stock Falls 27% | https://www.nasdaq.com/articles/nrcs-q4-earnings-down-y-y-high-client-attrition-stock-falls-27
  • N4 | 2025-10-31 | www.nasdaq.com | NRC Stock Up 12% Despite Q3 Earnings Down Y/Y on Rising Interest Costs | https://www.nasdaq.com/articles/nrc-stock-12-despite-q3-earnings-down-y-y-rising-interest-costs
  • N5 | 2025-10-27 | www.nasdaq.com | National Research Corporation Q3 Profit Retreats | https://www.nasdaq.com/articles/national-research-corporation-q3-profit-retreats
  • N6 | 2025-08-28 | www.nasdaq.com | National Research Appoints Shane Harrison As EVP And CFO | https://www.nasdaq.com/articles/national-research-appoints-shane-harrison-evp-and-cfo
  • N7 | 2025-08-01 | www.nasdaq.com | NRC's Q2 Earnings Rise Y/Y on Cost Control and TRCV Growth | https://www.nasdaq.com/articles/nrcs-q2-earnings-rise-y-y-cost-control-and-trcv-growth
  • N8 | 2025-05-02 | www.nasdaq.com | NRC Q1 Earnings Dip Y/Y Amid Rising Interest Costs, Shares Up 13% | https://www.nasdaq.com/articles/nrc-q1-earnings-dip-y-y-amid-rising-interest-costs-shares-13
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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