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Company

WINMARK CORP

Ticker
WINA
Sector
Industry
Report date
October 14, 2026
Valye AI Score

69

High visibility
Recent developments
Recent developments summary

Recent news coverage for Winmark includes updates on quarterly income, dividend reminders, and analysis of the company's stock performance and outlook.

Recent developments:
  • Winmark's Q2 income edged down, leading to a decline in shares as reported in July 2026 [N5].
  • The company’s 2026 outlook discusses why the stock has stalled since 2023 despite rising royalties [N4].
  • Dividend reminders for Winmark were issued multiple times in 2026, reflecting ongoing shareholder distributions [N3][N7].
  • Winmark's Q1 income retreated as reported in April 2026 [N6].
  • The company was noted among Thursday sector laggards in grocery, drug stores, and specialty retail stocks in August 2026 [N2].
Overview

Winmark Corp is a franchisor of retail brands including Plato's Closet, Once Upon A Child, and Play It Again Sports. The company generates revenue primarily through royalties and fees from its franchisees. Recent initiatives include the implementation of a monthly Software Fee and North American Advertising Funds for its franchise brands, aimed at enhancing brand development and operational consistency. The company maintains a strong liquidity position and has a dedicated risk management framework overseen by its executive leadership and Board of Directors.

Executive summary

Financial figures (if any) are summarized from the latest available SEC filings and are provided for informational purposes only — not financial advice. Winmark Corp operates a franchised retail business model with multiple brands and has recently implemented system fees and advertising funds to support brand development. The company maintains strong liquidity as of Q3 2026 and actively manages cybersecurity and operational risks. Recent news highlights include quarterly income updates and dividend reminders, indicating ongoing market engagement.

Scenarios for WINA

Bull case model:

The company's franchised model with multiple established brands provides a stable revenue base through royalties and fees. System initiatives like the Software Fee and Advertising Funds aim to enhance brand development and operational consistency, potentially strengthening franchisee performance. Strong liquidity ratios indicate financial stability, supporting ongoing operations and strategic initiatives.

Bear case model:

The implementation of additional fees and advertising funds may increase franchisee operating costs and could negatively impact franchisee satisfaction, retention, and new franchise development if perceived as burdensome. Cybersecurity risks, while currently managed without material incidents, remain a potential threat to operations and reputation. Market conditions and competitive pressures in the retail sector may also affect system performance.

Moat:

Winmark's moat is based on its franchised retail business model with established brand names and a network of franchisees. The company's ability to implement system-wide initiatives such as technology platforms and advertising programs supports brand consistency and operational efficiency. Its strong liquidity and risk management practices further support its competitive position.

Risks overview
Risks summary
The most significant risk is the potential adverse impact on franchisee relationships and system performance due to the implementation of new fees and advertising funds, which could affect franchisee satisfaction and retention.
Risks details:

• Franchisee Relations Risk: The introduction of monthly Software Fees and North American Advertising Funds may increase costs for franchisees, potentially leading to dissatisfaction, reduced compliance, and adverse effects on franchisee retention and system growth [S2].
• Cybersecurity Risk: Although no material cybersecurity incidents have occurred to date, potential future cybersecurity threats such as ransomware or denial of service attacks could materially affect business operations, reputation, and financial condition [S1].
• Market and Competitive Risks: Changes in retail market dynamics and competition could impact franchise system performance and the company's financial results.

FINAL FORECAST FOR WINA

Final take one line
Winmark Corp exhibits very high visibility with detailed financial disclosures, active franchise system initiatives, and ongoing risk management amid evolving market conditions.
Final take 12 to 24 month view

Business trends: Continued focus on franchise system development through fees and advertising funds, with attention to franchisee satisfaction and market positioning.
Execution milestones: Implementation of monthly Software Fee and North American Advertising Funds across key brands; maintenance of strong liquidity and risk oversight.
Key risks: Potential negative impact on franchisee relationships from new fees, cybersecurity threats, and competitive retail market pressures.

Valye AI Visibility Research Score

High visibility

Visibility score reflects the breadth and consistency of available disclosure across SEC filings, recent public reporting, and baseline business context (research-only; not investment advice).

69
LLM visibility overview
LLM Visibility known facts
  • Winmark Corp operates a franchised retail business model with multiple brands including Plato's Closet, Once Upon A Child, and Play It Again Sports as indicated by the implementation of system initiatives and fees for these brands [S2].
  • The company implemented a monthly Software Fee and North American Advertising Funds for its franchise brands, which are intended to support brand development and operational consistency but may increase franchisee operating costs and impact franchisee satisfaction and retention [S2].
  • Winmark's executive leadership and Board of Directors oversee risk management including cybersecurity risks, with no material cybersecurity incidents to date but ongoing monitoring and mitigation efforts in place [S1].
  • As of September 26, 2026, Winmark reported cash and cash equivalents of $27.96 million, current assets of $32.60 million, and current liabilities of $10.20 million, resulting in a current ratio of 3.2 and a cash ratio of 2.74, indicating strong liquidity [S2].
  • For the quarter ended September 26, 2026, Winmark reported revenue of $27.89 million and net income of $11.82 million, with basic and diluted EPS of $3.29 and $3.21 respectively [S2].
  • Recent news coverage includes updates on quarterly income changes, dividend reminders, and commentary on the company's stock performance and outlook, reflecting active market interest and coverage [N3][N4][N5][N6][N7].
Sources
Sources - Context summary

Generated 2026-10-14

Sources - Earning calls
Sources - Other context
Sources - SEC Filings
  • S1 | 2026-02-25 | 10-K
  • S2 | 2026-10-14 | 10-Q
Sources - News headlines
  • N1 | 2026-09-23 | www.nasdaq.com | Is Nike a Buy in a "Dumpster Fire" Athletic-Apparel Market? | https://www.nasdaq.com/articles/nike-buy-dumpster-fire-athletic-apparel-market
  • N2 | 2026-08-27 | www.nasdaq.com | Thursday Sector Laggards: Grocery & Drug Stores, Specialty Retail Stocks | https://www.nasdaq.com/articles/thursday-sector-laggards-grocery-drug-stores-specialty-retail-stocks
  • N3 | 2026-08-11 | www.nasdaq.com | Ex-Div Reminder for Winmark (WINA) | https://www.nasdaq.com/articles/ex-div-reminder-winmark-wina
  • N4 | 2026-07-20 | www.nasdaq.com | Winmark's 2026 Outlook: Why the Stock Has Stalled Since 2023 Despite Rising Royalties | https://www.nasdaq.com/articles/winmarks-2026-outlook-why-stock-has-stalled-2023-despite-rising-royalties
  • N5 | 2026-07-15 | www.nasdaq.com | Winmark Q2 Income Edges Down; Shares Fall | https://www.nasdaq.com/articles/winmark-q2-income-edges-down-shares-fall
  • N6 | 2026-04-15 | www.nasdaq.com | Winmark Corporation Q1 Income Retreats | https://www.nasdaq.com/articles/winmark-corporation-q1-income-retreats
  • N7 | 2026-02-09 | www.nasdaq.com | Ex-Dividend Reminder: Sensata Technologies Holding, Kenvue and Winmark | https://www.nasdaq.com/articles/ex-dividend-reminder-sensata-technologies-holding-kenvue-and-winmark
  • N8 | 2025-11-19 | www.nasdaq.com | WINA Crosses Below Key Moving Average Level | https://www.nasdaq.com/articles/wina-crosses-below-key-moving-average-level
Important legal disclaimer

This material is for informational purposes only and does not constitute investment, financial, legal or tax advice, or an offer or solicitation to buy or sell any security. The Valye AI Score is a model-based estimate derived from public information and is subject to change without notice. No representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information herein. Past performance is not indicative of future results. Investors should conduct their own research and consult a qualified financial adviser before making any investment decisions.

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