In 2025, eBay Inc. reported an 8% increase in net revenues driven by a 7% rise in gross merchandise volume (GMV), marking a significant rebound supported by strategic initiatives and technology investments. The company’s ongoing integration of AI-enhanced tools and expansion into focused enthusiast categories contributed to improved buyer engagement and seller enablement. A $1.2 billion cash acquisition of Depop, announced in early 2026, sets the stage for strengthening presence in social commerce and Gen Z demographics. While returns remain robust, rising operational costs and external trade policy uncertainties require careful monitoring. Capital allocation balanced significant share repurchases with steady dividends, reflecting disciplined financial management amidst growth investments.