Joby Aviation has pioneered an all-electric vertical take-off and landing (eVTOL) air taxi, designed for urban routes with a pilot and up to four passengers. Leveraging a vertically integrated model, proprietary manufacturing, and strategic partnerships, Joby aims to launch commercial passenger service in 2026. However, persistent operating losses, capital intensity around certification and scaling manufacturing, plus regulatory uncertainties present significant obstacles. Monitoring certification progress, execution on manufacturing ramp-up, and pathway to improved unit economics are critical near-term milestones.