Urgent.ly Inc. has transformed from a direct-to-consumer roadside assistance platform to a leading B2B/B2B2C provider serving major automotive OEMs, insurers, and fleet operators in North America. Its proprietary AI-driven platform optimizes dispatching and pricing, supporting a network of over 13,500 service providers. Despite gross margin improvements and reduced operating losses in 2025, the company experienced a nearly 10% revenue decline and continues to face working capital deficits, substantial debt of approximately $64 million maturing in 2026, and repeated covenant waivers, raising material going concern considerations.