In its latest quarterly filing, Priority Technology Holdings reported a 27.4% rise in selling, general, and administrative expenses primarily driven by professional and legal costs related to its ongoing go-private project, as well as marketing and software investments to accelerate growth and cloud migration. The company remains the fifth largest non-bank merchant acquirer in the U.S., leveraging a proprietary payments platform, a broad reseller community, and nationwide money transmission licenses to deliver integrated merchant acquiring, payables, treasury management, and embedded finance solutions. Growth prospects hinge on organic expansion through reseller partnerships, cloud-based scalability enhancements, and innovative fintech offerings, though risks include intense competition, regulatory complexities, and execution challenges around customer retention.